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Join us in sculpting India’s destiny as the DeepTech capital, as we propel growth through “Accelerating Deep Tech Growth” marking the powerful narrative of nasscom Future Forge 21st Edition.
Wednesday October 16, 2024 12:00pm - 1:00pm IST
Deceptive design, or ‘dark patterns,’ often nudge users into unintended actions, eroding privacy and trust. But small, conscious design changes can make a world of difference in building ethical digital products.

Join Ishtha Kapoor, Sr. Researcher, and Akhilesh B, Product Designer—from the team that created the Conscious Patterns Guide—as they present simple, practical steps that makers can implement to shift away from deceptive patterns. Through hands-on exercises and real-world examples, discover how thoughtful design choices can foster user trust, create long-term value, and positively reshape brand identities.

This masterclass, supported by nasscom and the Advertising Standards Council of India (ASCI), equips creators, designers, and product leaders with the tools to drive ethical innovation and build trust through small, impactful design changes.


Speakers
avatar for Akhilesh B

Akhilesh B

Parallel, User Experience Designer
Akhilesh B is a passionate User Experience Designer at Parallel, where he focuses on creating impactful and user-centered designs. With expertise in UI/UX and service design, he aims to solve complex problems and elevate user experiences through empathy and innovation. Akhilesh's... Read More →
avatar for Ishtha Kapoor

Ishtha Kapoor

Parallel, Senior UX Researcher
Ishtha Kapoor is a Senior UX Researcher at Parallel, specializing in human-computer interaction and user research. At Parallel, she is dedicated to ensuring ethical and user-friendly design choices. She holds a Master’s degree in Social and Cultural Psychology from the London... Read More →
Wednesday October 16, 2024 12:00pm - 1:00pm IST
Ballroom-I
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